This website use cookies to ensure you get the best experience on our website

Content Marketing Blog

Learn how to take control of your marketing with this content that is shared by our strategist team

Episode 95: Measuring and Amplifying Brand Awareness

In this episode of the "Marketing One on One for Small Business Owners" podcast, I discuss strategies to measure and amplify brand awareness. I emphasize the importance of tracking metrics like website traffic and social media engagement, and suggests leveraging user-generated content, customer testimonials, and collaborations with influencers or complementary businesses. I also highlights the benefits of partnerships and collaborations in extending reach, building credibility and trust, and executing innovative marketing campaigns. I conclude by reminding listeners that brand awareness is an ongoing process that requires consistent effort and adaptation. Listeners are encouraged to subscribe to the podcast and sign up for a free consultation session to receive tailored strategies for their businesses.

Episode 94: Building Brand Awareness Strategies

In this podcast episode, I discuss practical strategies to boost brand awareness. I emphasize the power of social media marketing, using platforms like Instagram, Facebook, and LinkedIn to connect with the audience and share valuable content. Search engine optimization (SEO) is another effective strategy, optimizing websites and content for relevant keywords. Offline strategies like traditional advertising, networking face-to-face, and partnering with influencers or industry experts are also important. Participating in local chambers of commerce provides networking opportunities and word-of-mouth referrals. Networking with other business owners and engaging in speaking engagements or hosting events can further expand brand exposure. Local sponsorships are also mentioned.

Episode 93: The Foundations of Brand Awareness

In this episode of our "Marketing 101 for Small Business Owners" podcast, I will be discussing the significance of brand awareness and sharing effective strategies for building it. I cannot stress enough the importance of establishing a strong brand identity, which includes creating a memorable logo and using consistent visual elements throughout your marketing materials. Additionally, I will be highlighting the need to define your brand's voice, tone, and personality in order to establish an emotional connection with your audience. By crafting a compelling brand message through storytelling and maintaining consistency across all marketing channels, you will be able to successfully build brand awareness.

Episode 92: Signs a Small Business is Ready to Develop a Social Media Marketing Strategy

Episode 92: Signs a Small Business is Ready to Develop a Social Media Marketing Strategy

In this podcast episode, I will discuss the signs that indicate your small business is ready for social media marketing. The first sign is having a clear brand identity and marketing goals. Knowing your target audience is another important sign. Additionally, having the time and resources to manage social media accounts is crucial. Lastly, embracing two-way communication is essential. If your small business meets these criteria, you are ready to tap into the potential of social media marketing. Subscribe to this podcast, share the information, and take advantage of a free marketing consultation session to navigate the world of social media marketing.

Episode 91: What Is Social Listening and How to Use It

Episode 91: What Is Social Listening and How to Use It

In this episode, I discuss the power of social media listening and how it can revolutionize your social media marketing efforts. I cover four key points to consider when it comes to social listening: identifying brand mentions and customer sentiment, understanding your audience's needs and preferences, monitoring competitor activity and industry trends, and engaging and responding to your audience.

Episode 90: How Social Media Targeted Ads Can Help You Save

Episode 90: How Social Media Targeted Ads Can Help You Save

Social media targeted ads have become a powerful tool for small businesses to optimize their marketing efforts. By defining your target audience and utilizing the various targeting options offered by social media platforms, you can ensure that your message reaches the right people. Setting clear objectives and KPIs is crucial for measuring the effectiveness of your ads and making data-driven decisions. Crafting compelling ad creative and copy that aligns with your brand's identity is essential for capturing the attention of your target audience. Monitoring and optimizing ad performance allows you to make necessary adjustments and improve results. In our next episode, we will discuss the importance of social media listening. Overall, by understanding your audience and delivering value, social media targeted ads can help you achieve your business goals.

Episode 89: Fast and Easy Online Ordering Using Social Platforms

Episode 89: Fast and Easy Online Ordering Using Social Platforms

In this episode of "Marketing 101 for Small Business Owners," we discuss how small business owners can use social media for fast and easy online ordering. The first step is choosing the right platform that aligns with your target audience and business goals. Next, focus on creating compelling product descriptions and visuals to showcase your products. Streamlining the checkout process is crucial to improve the customer experience and reduce cart abandonment rates. Lastly, providing exceptional customer support, including order updates, is essential for customer satisfaction. Stay tuned for our next episode on social media targeted ads. Remember, successful online ordering requires understanding your customers, choosing the right platform, crafting compelling descriptions, streamlining checkout, and providing great support. Happy marketing!

Episode 88: How to Operate Customer Service on Social Media

Episode 88: How to Operate Customer Service on Social Media

In this podcast episode, Philippa Channer introduces a new series on social media management and marketing. She highlights the importance of customer service in the digital age and provides four key points for incorporating it into social media strategies. These points include establishing a strong online presence, responding promptly and professionally, personalizing and customizing interactions, and turning negative experiences into positive ones. Philippa concludes by emphasizing the significance of maintaining a positive online reputation.

Episode 87: Unleashing the Power of Precision: Targeting Strategies for Small Business Success with Mary Ann Pruitt

Episode 87: Unleashing the Power of Precision: Targeting Strategies for Small Business Success with Mary Ann Pruitt

Joining us today is Mary Ann Pruitt, the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. She’s here today to share some marketing wisdom gleaned from her extensive career in media strategy and how it relates to the ever evolving climate of media.

Episode 83: Top AI Tools Available to Small Business Owners Today

Episode 83: Top AI Tools Available to Small Business Owners Today

In this episode, we discussed the top AI tools available to small business owners today. We recommended five popular tools: Canva for graphic design, Grammarly for writing assistance, Hootsuite Insights for social media monitoring, Pictory for video editing, and HitPaw Photo Enhancer for crisp and amazing photos. These tools can help small businesses improve their marketing efforts, automate tasks, and provide personalized experiences for their customers.

Episode 82: Challenges and Considerations of Using AI in Your Business Strategies

Episode 82: Challenges and Considerations of Using AI in Your Business Strategies

In this episode, we talked about the challenges and considerations of incorporating AI into your business and marketing strategies. We discussed the cost of implementing AI, data privacy and security concerns, ethical considerations, employee training, and integration with existing systems. We also offered strategies for addressing these challenges and ensuring a successful implementation of AI in your business.

Episode 81: Benefits of Incorporating AI into Your Business and Marketing Strategies

Episode 81: Benefits of Incorporating AI into Your Business and Marketing Strategies

In this episode, we delved deeper into the benefits of incorporating AI into your business and marketing strategies. We discussed how AI can increase efficiency, improve decision-making, provide personalized experiences for your customers, predict future trends and behavior, and save money on operational costs. We also provided real-life examples of how small businesses can improve with these benefits.

Episode 86: Revolutionize Your Small Business Marketing with These Strategies w/Andrew Schulkind

Episode 86: Revolutionize Your Small Business Marketing with These Strategies w/Andrew Schulkind

In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Andrew Shulkind, author of "Marketing for Small B2B Businesses". They discuss the book, which is aimed at business owners and marketers, and covers a broad range of marketing topics, including branding, websites, email marketing, social media, and sales. Andrew emphasizes the importance of branding and fulfilling promises to clients, as well as having a strategic approach to marketing. He also discusses the need for businesses to be prepared for growth and the benefits of content partnerships. The episode provides valuable insights for small business owners looking to improve their marketing strategies.

Episode 85: The Most Common Marketing Mistakes Small Business Owners Need to Avoid with Eric Holtzclaw

Episode 85: The Most Common Marketing Mistakes Small Business Owners Need to Avoid with Eric Holtzclaw

In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Eric Holtzclaw, the Chief Strategist of Liger, a B2B marketing firm. They discuss the importance of understanding a business before investing in marketing, the need to focus on generating revenue first, and the value of working with an ideal client. Eric shares his top five marketing mistakes that small business owners make, including spending too much time building a brand instead of generating revenue, obsessing over a perfect website, and not consistently creating content that aligns with potential clients' search keywords. He also emphasizes the importance of networking and making connections with potential clients.

Episode 84: The Three Key Components of Successful Small Business Marketing with Matt Banker

Episode 84: The Three Key Components of Successful Small Business Marketing with Matt Banker

To create an effective and cost-efficient marketing plan, small business owners need to invest in all three components. Matt's advice highlights the significance of having a solid foundation before initiating any marketing efforts. Therefore, small business owners should take the time to develop a strategy, create quality content, and distribute it effectively to attract and retain customers over time. It is crucial to have all the necessary components in place to ensure the success of the marketing plan.

Episode 80: What is AI and How to Use it in Your Business?

Episode 80: What is AI and How to Use it in Your Business?

In this episode, we introduced artificial intelligence (AI) and explained what it is and how it can be used in business and marketing. We discussed various types of AI, including machine learning, deep learning, and natural language processing. We also talked about the potential applications of AI in marketing, such as personalizing content, analyzing data, and predicting customer behavior.

Episode 79: Free SEO Tools for Small Business Owners

Episode 79: Free SEO Tools for Small Business Owners

Search engine optimization (SEO) is an important aspect of online marketing that helps businesses increase their visibility on search engines like Google. Many tools are available to help with SEO, but not all are free. This podcast will discuss the top 3 free SEO tools and their pros and cons.

Episode 78: Website SEO Tips for Small Businesses

Episode 78: Website SEO Tips for Small Businesses

I have noticed that many small business owner tend to think that managing their website's SEO is too complicated or expensive to do on their own. However, with a little effort and some simple tactics, you can significantly improve your website's search engine ranking without having to pay an expert.