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Content Marketing Blog

Learn how to take control of your marketing with this content that is shared by our strategist team

Episode 75: Your Brand Reputation Depends on Your Crisis Management Plan

Monitoring your brand reputation means keeping tabs on what people are saying about your business online and offline. This includes reviews, social media posts, news articles, and customer feedback. Today's podcast shares reasons why monitoring brand reputation is essential.

Episode 74: Strengthen Your Brand Reputation with Employee Advocacy & Partnerships

In today's digital age, small businesses can use various tactics to build their brand reputation, including partnerships with influencers and employee advocacy. These two strategies can help you expand your reach, build credibility, and establish a positive brand image. This blog post will explore how small businesses can leverage partnerships with influencers and employee advocacy to build their brand reputation.

Episode 79: Free SEO Tools for Small Business Owners

Episode 79: Free SEO Tools for Small Business Owners

Search engine optimization (SEO) is an important aspect of online marketing that helps businesses increase their visibility on search engines like Google. Many tools are available to help with SEO, but not all are free. This podcast will discuss the top 3 free SEO tools and their pros and cons.

Episode 78: Website SEO Tips for Small Businesses

Episode 78: Website SEO Tips for Small Businesses

I have noticed that many small business owner tend to think that managing their website's SEO is too complicated or expensive to do on their own. However, with a little effort and some simple tactics, you can significantly improve your website's search engine ranking without having to pay an expert.

Episode 77: Social Media SEO for Small Businesses

Episode 77: Social Media SEO for Small Businesses

Social media has emerged as a powerful tool for businesses to reach their target audience and promote their products or services. However, to fully leverage the potential of social media, businesses need to incorporate social media SEO into their marketing strategy. Today's podcast talks about the importance of social media SEO for every small business.

Episode 76: Local SEO for Small Businesses

Episode 76: Local SEO for Small Businesses

In this episode, we're going to talk about why Local SEO is crucial for small business owners who want to attract more local customers and improve their online visibility. We'll cover the basics of Local SEO, including how to optimize your website, Google My Business listing, and other online directories and social media platforms. We'll also discuss the benefits of Local SEO, such as increased foot traffic to your physical location and improved sales.

Episode 73: How Consistency, Building Trust and Customer Service Help Your Brand Reputation

Building a solid brand reputation is crucial to your success as a small business owner. Your brand reputation is what customers think and feel about your business; establishing a positive and consistent brand image is essential. In this blog post, we'll explore three key components of building a strong brand reputation: brand consistency, building trust, and excellent customer service.

Episode 72: How to Use Social Monitoring & Online Reviews to Build Your Brand Reputation

Building a solid brand reputation is crucial to your success as a small business owner. A positive brand reputation can help you establish trust with your customers, increase customer loyalty, and drive sales. In this blog post, we'll explore three key components of building a strong brand reputation: building a brand, managing online reviews, and maintaining a strong social media presence.

Episode 71: Press Release Coverage on a Shoestring Budget with Mickie Kennedy

Episode 71: Press Release Coverage on a Shoestring Budget with Mickie Kennedy

As a small business owner, you might think that press releases are only for big corporations, but that's not true. Press releases can be a valuable tool for local small businesses too. Today's conversation with Mickie Kennedy dives into the value and importance of creating quality press releases and the best ways to get them done.

Episode 70: How to Choose Which Paid Advertisement Option Fits Your Needs

Episode 70: How to Choose Which Paid Advertisement Option Fits Your Needs

Deciding to include paid advertisement in our campaign isn't an easy thing to do and selecting the correct method for your business can take some time. Today's podcast is about choosing which paid advertisement option fits your business needs.

Episode 69: The different types of paid advertisement for small business owners

Episode 69: The different types of paid advertisement for small business owners

Advertising is an essential part of any business’s growth strategy. We can't and shouldn't expect growth unless we are willing to invest a bit into it. But small business owners sometimes struggle to know which paid advertising is right for them. This podcast will cover the different types of paid advertisements and how they can help you reach your marketing goals.

Episode 68: The Advantages of Paid Advertisement Options for Small Businesses

Episode 68: The Advantages of Paid Advertisement Options for Small Businesses

As small business owners, there will be times when we need to spend some money to reach a newer and broader audience. Or conversely, sometimes we need to reach a very narrow specific audience in which paid advertisement is our best or the only way to target them. Whichever side you find yourself on, you want to ensure that you make the wisest investment and get the most significant return.

Episode 67: Repurposing Your Content with Sarah Noel Block

Episode 67: Repurposing Your Content with Sarah Noel Block

The concept of repurposing content is not new. However, it deserves much more exploration. That is why I have invited a special guest, Sarah Noel Block, to the show to expand on this topic of Content Repurposing.

Episode 66: How to Find Content You Can Repurpose

Episode 66: How to Find Content You Can Repurpose

Content repurposing is a great way for small businesses to get more value out of their existing content. It involves taking existing pieces of content and reusing them in different formats, such as turning a blog post into an infographic or a podcast episode. This type of strategy can help your business save time and money by using previously created material, while also helping create more exposure for your brand. But how do we identify content that we have already created that is quality and useful enough to be repurposed and re-engaged into your marketing strategy?

Episode 65: Simple Content Repurposing for Small businesses

Episode 65: Simple Content Repurposing for Small businesses

This month I am sharing about Content Repurposing and just how much time, energy and money this simple marketing strategy can save you and your business. Last week we touched on where to start with repurposing content, which was identifying your audience and your purpose of sharing the content you share. This week we are jumping into ways that you can repurpose your content.

Episode 64: Repurposing Content | Step One Define Your Purpose & Customer

Episode 64: Repurposing Content | Step One Define Your Purpose & Customer

Today we will kick off the series with a quick overview of what Content Repurposing is and how to start the process by defining your audience and purpose. Content repurposing is the process of reshaping content to make it more useful, effective, and engaging. It can be used to target different audiences by creating multiple versions of the same content.

Episode 63: Your Guide to Marketing using LinkedIn and YouTube

Episode 63: Your Guide to Marketing using LinkedIn and YouTube

We are already at the end of January 2023, and I hope you are having a strong and productive start to the new year. If you are looking for ways to improve your small business for 2023, I suggest developing a new fresh social media marketing strategy. For the past three weeks, I have shared some detailed insights on social media marketing, including a detailed overview of each of the major social media platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and Tiktok. Today we wrap up the series by looking into Linkedin and Youtube, the last two major platforms.

Episode 62: How to include Snapchat and TikTok in your marketing strategy

Episode 62: How to include Snapchat and TikTok in your marketing strategy

For the month of January, I am sharing a series that has focused on Social Media marketing. More specifically, we have been looking into selecting the right platform for your small business. Over the past two weeks, we reviewed the social platforms Facebook, Instagram, Twitter, and Pinterest. This week we will dive into Tiktok and Snapchat.