Content Marketing Blog

Learn how to take control of your marketing with this content that is shared by our strategist team

A complete Guild to How Curated Content Can Help You Create Amazing Content

A complete Guild to How Curated Content Can Help You Create Amazing Content

For the past month, we have been exploring different ways to find inspiration for generating content for your brand. We understand as business owners and entrepreneurs, it is hard to be on top of your game 24/7. There will be moments when creativity just isn't flowing but you really want to get a fresh piece of content out for your followers. Today we explore how we can use curated content for inspiration and content filler.

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Special Announcement: Content Marketing Strategy Workshop

Special Announcement: Content Marketing Strategy Workshop

Lately, I have spoken to several groups about how to avoid marketing burnout by planning your content ahead of time and not drowning in the sea of never-ending marketing needs. Each time I shared this topic, I received great feedback and appreciation. So much so that I realized that everyone could really benefit from me diving deeper into this topic and sharing more.

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The Complete Guide to Listening to Your Clients' Questions for Content Creation

The Complete Guide to Listening to Your Clients' Questions for Content Creation

There are times when our creative juices are just flowing and we can create loads of content for our business in just a few hours. However, there are times when we simply can't figure out what to talk about. This series is to help give you ways to find content when you are stuck and need an extra push. Today we are looking at how we can use the questions and comments our customers and leads ask us regarding our product or service.

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The Complete Guide to Using User-Generated Content in Your Content Strategy to Save Time and Find Quality Content

The Complete Guide to Using User-Generated Content in Your Content Strategy to Save Time and Find Quality Content

We could all use a boost of inspiration along the way. Especially when we have been swamped with the day-to-day responsibilities of running a business. That is why I created this series of different ways we can find inspiration and creative content ideas for our brands. Today we take a look at how we can use User-Generated content in our content marketing strategy.

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A Complete Guide to Using Google Search to Find Inspiration for Your Content Creation

A Complete Guide to Using Google Search to Find Inspiration for Your Content Creation

Are you struggling to find inspiration for new content? Want to learn some easy and free ways to find out what your audience is interested in and suggestions for content topics and formats. Then keep reading.

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3 Yoga Exercises to Help Strengthen Your Mental Health

3 Yoga Exercises to Help Strengthen Your Mental Health

Before we wrap up mental health awareness month, I want to leave you with three yoga exercises you can practice anytime anywhere to help strengthen your mental health and ease your stress. 

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The Comparison Game And Mental Health - Stop Comparing Yourself To Others

The Comparison Game And Mental Health - Stop Comparing Yourself To Others

We are all guilty of playing the comparison game to some degree. Heck, as a marketer, I am always encouraging my clients to know who their competition is, monitor them, and learn from them. So it is no wonder that sometimes, comparing our company's growth, success, and achievements against other more experienced companies leads to complicated mental health issues. Today, let's look at what we can do to correct and overcome this.

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How Being an Entrepreneur or a Marketer Can Affect Your Mental Health

How Being an Entrepreneur or a Marketer Can Affect Your Mental Health

I can speak from first-hand experience. Burnout is a state of being no one ever should have to experience. And statically speaking, I am not alone. Many of us have experienced some degree of burnout since COVID has taken over our daily lives. For entrepreneurs and small business owners, the struggles can seem magnified. Today we chat with Chou Hallegra on ways to recognize and avoid burnout and take care of our mental health.

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How Being an Entrepreneur or a Marketer Can Affect Your Mental Health

How Being an Entrepreneur or a Marketer Can Affect Your Mental Health

When you become a small business owner, you take on a lot of responsibility. This includes developing a brand reputation and the way others see you and think about you. So you take a lot of care of what you post on social media for your business. Today I want to make sure that as an entrepreneur, you are taking care of yourself while you take care of your business.

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The Ugly Reality of Social Media - How it Affects Mental Health

The Ugly Reality of Social Media - How it Affects Mental Health

“You can’t control everything. Sometimes you just need to relax and have faith that things will work out. Let go a little and just let life happen.” — This amazing quote by Kody Keplinger is just one of many that have inspired me over time to relax and stop trying to control everything around me. The more stuff I had on my plate, the more crowded and out of balance I get. And this includes how I use social media. How is your social media consumption affecting your mental health?

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Local Paid Advertisement Strategy for Small Businesses

Local Paid Advertisement Strategy for Small Businesses

So you are considering investing in a paid advertisement for your business but don't know where to start. You want to make sure you target the right people, in the right areas to make the most of your investment. So how do we do this? Keep reading to find out how.

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Marketing Plans & Local SEO with Amber Chaney

Marketing Plans & Local SEO with Amber Chaney

This month I launched a small series on the value and importance of Local SEO and how small businesses can improve their chances of getting found on Google. We are now on week three, and I have brought on a special guest to add their expertise to the conversation.

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How to Build a Strong and Generous Local Image for your Brand

How to Build a Strong and Generous Local Image for your Brand

If I told you that you can do some things today, completely offline, to improve your Local SEO would you believe me? Well, get ready because that is exactly what I am here to discuss with you.

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Local SEO: What Small Business Owners Should Know in 2022

Local SEO: What Small Business Owners Should Know in 2022

Depending on who you ask, Local SEO can be a tricky subject. The good news is that it's not as difficult to do as you might think. Let me break it down for you and show you how to get started with your strategy.

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How LinkedIn Can Improve Your Networking Strategy in 2022

How LinkedIn Can Improve Your Networking Strategy in 2022

So you decided to start putting yourself out there and start networking your brand. You are scheduled to attend some in-person events and you even have some virtual events on your calendar. But you aren't sure if you are prepared for the full experience. Maybe you haven't created a follow-up system to keep in touch with the people you meet. Then let's take a look at the social platform Linkedin and see how you can use the platform to improve your follow-up.


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How to use Networking to Develop Content for your Brand Strategy

How to use Networking to Develop Content for your Brand Strategy

This month I am conducting a small series on the value and importance of networking and how it affects your marketing strategy. Today we are looking at using networking to improve your content strategy. Networking is an important part of your career. If done correctly, it can be very rewarding and lead to many opportunities for you in the future.


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It doesn't End with Networking, Follow Up Is Key | Interview with Colleen Strube

It doesn't End with Networking, Follow Up Is Key | Interview with Colleen Strube

Ahh, networking. An important business tool that many of us have a strong love/hate relationship with. You know you need it, but you just don't like to do it. You may feel awkward and not know what to say. Or you may be too outgoing and share too much too fast. So much to think about, it's almost like dating and no one wants to mess that up.

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How to use Networking in your Marketing Strategy in 2022

How to use Networking in your Marketing Strategy in 2022

We want to avoid potentially awkward situations. I mean who wants to voluntarily put themselves out there in front of people, risking the possibility of rejection. The truth is, no one wants to, but we all have to do it. As humans, we are naturally social people, some of us more than others. But on some level, we all need to interact with another human in order to accomplish what we need to. Networking is a great example of this. We know for our business to flourish, networking is important, so why do we avoid it and how can we overcome the awkwardness?


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