For the past three weeks, we have discussed the importance and steps of creating annual marketing goals for your business. Today we will wrap up the series with a conversation about how to stick with your goals throughout the year and minimize distractions that take you away from reaching your goals.Learn More
Today we are digging deeper into goal setting and discussing when is the right time to sit down and start writing out your new year's business goals. One of the most essential things for any company is to set goals. Without goals, it isn't easy to reach the desired result. Marketing goals are an essential part of an organization’s marketing strategy. They are the targets business owners must achieve to ensure their marketing campaign is successful.Learn More
As part of the Montgomery County Adopt A Road Program, Channer Consulting has completed its first roadside cleanup on Chandlee Mill Road in Sandy Spring, MD, collecting over 175 pounds of trash and recyclables. Founder and Lead Marketing Consultant Philippa Channer decided to take action after noticing increasing litter on her morning walk with her dog. With the goal of keeping county roadsides litter-free, Channer Consulting submitted an application to adopt the road in November 2022 and has successfully completed its roadside cleanup.
Today's message is centered on how to set marketing goals that both SMART and are aligned with your overall company objectives. We will also review common marketing goals you can adopt to help reach your organization's SMART goals.Learn More
Today we start a series about getting a fresh start and setting marketing goals for 2023. If you have never set marketing goals for your business, over the next four weeks, I will walk you through the steps to set attainable, practical goals for your business that you can measure and stick with throughout the year. This is a series that you will want to have a pen and paper handy to take notes so you can put into action what I have to share. We will start today's lesson by focusing on how important it is for every small business to set business goals.Learn More
This week on episode 55 of our podcast, we are wrapping up our series on holiday marketing strategies. We have covered different holiday trends to consider, different strategies you can try out, and different marketing mistakes to avoid. Today we wrap up the series by looking at different holiday marketing tactics that it isn't too late to incorporate into your strategy.Learn More
For the past two weeks, I spoke on some of the recommended holiday marking campaigns to try this season and some of the trends to look out for. Today I want to go in the opposite direction and talk about some holiday trends we should avoid if we want to be successful this season. So let's dive right into the first of three holiday mistakes to avoid this season.Learn More
This month I am focusing on different holiday marketing tactics. Last week I kicked off the series with an overview of holiday marketing strategies. If you missed it, check out episode 52 now and then come back to today's message. I touched on holiday marketing trends and mentioned a few to get things started. Today I wanted to expand more on some holiday trends to consider.
This month, my series of choices is focused on Holiday Marketing Strategies that all small businesses can deploy with little effort. We will explore different marketing tactics we can try during the holiday session to drive awareness and encourage purchases of our most seasonal products and services. So if you find yourself with a holiday special you want to share with the world, then get ready to learn how you can start marketing your special today.Learn More
Sandy Spring, MD October 28, 2022 - Philippa Channer of Channer Consulting was selected as one of the 2022 Ambassador Award winners in the annual National Disability Employment Awareness Month (NDEAM) Recognition Breakfast held at Brookside Gardens in Wheaton, Maryland.
Over the past three weeks, I shared how we can use high-value content, paid advertisement, and email marketing. Today I wrap up the series with a discussion on how we can generate quality leads by developing strong referral partnerships. Lead generation is a fundamental part of any business. It's the process of acquiring new customers or prospects. There are many ways to generate leads, but referral partners offer some of the most effective ways to gain quality leads today.Learn More
This month I am sharing a series on how we can use marketing to generate more leads. This week I am focusing on using Paid Social Ads to get quality leads. Paid social ads are a great way to generate leads. The key is to know when to use them and how to use them in the right way.Learn More
No matter our product or service, we all want our audience to be interested in what we offer. And finding ways to know who is interested and get them the information needed to make a purchase is a key to building a successful business. Last week we looked at ways to generate leads using high-value content marketing. Today we are looking at ways to use email marketing to generate leads and convert them into sales.Learn More
My marketing topic of choice for October has to do with generating leading. We will explore ways small business owners can generate leads using their marketing resources. We kick off the series and start with how we can use the content we create (meaning blogs, podcasts, or videos) to generate leads.Learn More
Brand reputation is one of the essential factors in today's market. This is because consumers are more aware of brands and the products and services that the brand offers. And consumers can be significantly influenced in their purchase decisions based on the perception they have of brands. In today's message, we will look at what it means to build a brand reputation, how to maintain a strong reputation, and what to do when your reputation is challenged.Learn More
Branding is a vital part of any small business. To connect with our audience, we need to establish and portray a strong brand identity. And once we go through the hard work and create our brand identity, we must do what we can to protect our brand. But what does that mean? Today I have asked local attorney Jay Horowitz to return to our podcast to share more on trademarking and what each small business should know about protecting their brand identity.Learn More
Last week when I started this series, I shared the five steps each small business owner should take to create a strong brand identity. One area that I didn't get into is the story the brand tells. A brand's story is vital to its success and ability to connect with the audience it helps to build. To help build the message of what a brand story is, I have asked Courtney Malengo to come over and lend her marketing expertise.Learn More
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