Content Marketing Blog

Learn how to take control of your marketing with this content that is shared by our strategist team

Local SEO: What Small Business Owners Should Know in 2022

Local SEO: What Small Business Owners Should Know in 2022

Depending on who you ask, Local SEO can be a tricky subject. The good news is that it's not as difficult to do as you might think. Let me break it down for you and show you how to get started with your strategy.

Learn More
How LinkedIn Can Improve Your Networking Strategy in 2022

How LinkedIn Can Improve Your Networking Strategy in 2022

So you decided to start putting yourself out there and start networking your brand. You are scheduled to attend some in-person events and you even have some virtual events on your calendar. But you aren't sure if you are prepared for the full experience. Maybe you haven't created a follow-up system to keep in touch with the people you meet. Then let's take a look at the social platform Linkedin and see how you can use the platform to improve your follow-up.


Learn More
How to use Networking to Develop Content for your Brand Strategy

How to use Networking to Develop Content for your Brand Strategy

This month I am conducting a small series on the value and importance of networking and how it affects your marketing strategy. Today we are looking at using networking to improve your content strategy. Networking is an important part of your career. If done correctly, it can be very rewarding and lead to many opportunities for you in the future.


Learn More
It doesn't End with Networking, Follow Up Is Key | Interview with Colleen Strube

It doesn't End with Networking, Follow Up Is Key | Interview with Colleen Strube

Ahh, networking. An important business tool that many of us have a strong love/hate relationship with. You know you need it, but you just don't like to do it. You may feel awkward and not know what to say. Or you may be too outgoing and share too much too fast. So much to think about, it's almost like dating and no one wants to mess that up.

Learn More
How to use Networking in your Marketing Strategy in 2022

How to use Networking in your Marketing Strategy in 2022

We want to avoid potentially awkward situations. I mean who wants to voluntarily put themselves out there in front of people, risking the possibility of rejection. The truth is, no one wants to, but we all have to do it. As humans, we are naturally social people, some of us more than others. But on some level, we all need to interact with another human in order to accomplish what we need to. Networking is a great example of this. We know for our business to flourish, networking is important, so why do we avoid it and how can we overcome the awkwardness?


Learn More
A Small Business Owners Guide to Content Marketing Formats

A Small Business Owners Guide to Content Marketing Formats

Today I am going to highlight 5 key content types and how you can use them for your small business. Afterward, I will run down some other options you may want to consider as your business grows and you become more comfortable creating content on a regular and consistent basis.

Learn More
A Guide to Google Analytics and How it's Changing Businesses Around the World

A Guide to Google Analytics and How it's Changing Businesses Around the World

We are to take a look at what Google Analytics is and how to get the information you need about your website so you can make the necessary adjustments and get better results.


Learn More
The Value of HR Assistance with Nini Obiaga

The Value of HR Assistance with Nini Obiaga

Today we have a special interview regarding managing HR for your small business. Managing a business is no walk in the park. There are a lot of different concerns to address, issues to figure out, and people to manage. As you can imagine, once you add additional staff to the mix, the problems and issues get so much more complex

Learn More
The Ultimate Guide on The Buyers Journey and How it Affects Your Marketing Campaigns

The Ultimate Guide on The Buyers Journey and How it Affects Your Marketing Campaigns

Get ready to learn about the buyer's journey, and understanding what stage you are in will help direct what you are sharing with your prospects.

Learn More
How I Organize My Business | HoneyBook Tour

How I Organize My Business | HoneyBook Tour

No matter what stage you’re at in your business and what industry you are in, it can be hard to set boundaries for your work. That’s why it’s so important to find the right tools that can help you to be more efficient with your time and energy! That is why today I want to share with you a tool that has completely revolutionized my start up business.

Learn More
Building a Small Business Brand Reputation Management Strategy in 2022

Building a Small Business Brand Reputation Management Strategy in 2022

Have you ever received a negative review about your business? How did you respond? Are you concerned about how the public views your business and the reputation your business is building among your customers? Then this guide will help you navigate a successful Reputation Management strategy for any small business. Learn how to use tools to listen to what customers say, respond, and earn those positive reviews every business craves.

Learn More
My top 4 Recommend Marketing Books for Small Business Owners in 2022

My top 4 Recommend Marketing Books for Small Business Owners in 2022

Today I will share with you four key books that really helped to propel my vision and outlook on starting, running, and ultimately selling your business. There are four books I highly recommend to anyone that is considering starting a business, has recently launched or business, or has been running their own business for some time now. No matter where you are on your business journey, these books will help reshape your thoughts and creativity on how you approach your business.

Learn More
Marketing Experts or DIY? The Complete Guide to Figuring It Out

Marketing Experts or DIY? The Complete Guide to Figuring It Out

As a business owner, you have a laundry list of responsibilities, people to manage and customers to please. Trying to manage marketing your business on top of running your business seems impossible. You have made it work this far but is your business really growing at the pace it could. Is it time to consider the possibilities that having a marketing expert could bring? Today we will explore everything you need to know about whether or not it is time to stay DIYing your marketing and hire an expert.

Learn More
The Difference Between Marketing Plans and Marketing Strategy

The Difference Between Marketing Plans and Marketing Strategy

Trying to conquer the marketing game is hard enough. So when marketing terms get interchanged and used incorrectly. Two common phrases I see used both simultaneously and interchangeably are Marketing Strategy and Marketing Plan. While they both involve thinking about and planning what you will do with your marketing, they do solve two very different problems.

Learn More
The 5 Ways Content Marketing is Not What You Think It Is

The 5 Ways Content Marketing is Not What You Think It Is

You have created a blog for your brand. You have set up your brand's YouTube Channel. Now you are set to start pumping out some content and watch the sales come flying in. Woah there, let's look at five different things content marketing is not what you think before setting yourself up for disappointment.

Learn More
The Complete Guide to Content Marketing and How it can Help Your Business Achieve Success

The Complete Guide to Content Marketing and How it can Help Your Business Achieve Success

As a Content Marketing Strategist, I am passionate and obsessed with discovering and understanding all I can about the art of creating content that not only delivers a strong message but also directly connects with the right audience. So you are probably wondering … well, how can I do that. Your answer is … content marketing.

Learn More
Setting Small Business Marketing Goals for 2022

Setting Small Business Marketing Goals for 2022

We are just weeks away from 2022. Is your small business ready to take on your marketing this new year? Have you taken the necessary steps to map out your marketing plans and come up with marketing campaigns that will have the most significant impact on your business? If not, we will teach you how to get ready and set yourself for marketing success next year.

Learn More
How to Use Lead Magnet Quiz in 2022 (Interview)

How to Use Lead Magnet Quiz in 2022 (Interview)

An excellent interview with Ellen Koronet, a self-proclaimed Creativity Engagement Methodologist. Hear her insight and guidance on speaking with your authentic voice and the value of developing a strong quiz-driven lead magnet for your services or products. 

Learn More
.