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Content Marketing Blog

Learn how to take control of your marketing with this content that is shared by our strategist team

Episode 44: What is Branding and How to Develop a Brand that Looks Like You

Branding. Yet another marketing term has several meanings and can look different for every business. Sure there is a technical definition, which we will dig deeper into in a moment. However, within the definition, so many terms can take on a life of their own.

Episode 43: How to Optimize Your Marketing Strategy for the End of the Year

Episode 43: How to Optimize Your Marketing Strategy for the End of the Year

As we approach the 3rd quarter of the year in just a few weeks, I am considering that how we end each year can significantly impact how we launch into the new year. In both our professional and personal lives, if we end the year with a sluggish, whatever happens, attitude, it will be harder to bounce into the new year inspired and revitalized. So let's chat today about the end-of-the-year marketing strategy you need for your strong small business to end the year.

Episode 42: Resources to help fuel your long-term content plan

Episode 42: Resources to help fuel your long-term content plan

During the month of August, we spent our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are wrapping up the series by exploring the benefits of using tools to help you develop your long-term content strategy.

Episode 41: Understanding Long-Term Content Planning and Its Multiple Benefits

Episode 41: Understanding Long-Term Content Planning and Its Multiple Benefits

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are exploring the benefits of taking the time to prepare a long-term content strategy for your small business.

Episode 40: Creating a Long-Term Content Strategy Plan to Dominate Your Target Audience

Episode 40: Creating a Long-Term Content Strategy Plan to Dominate Your Target Audience

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are diving into what it takes to create a long-term content strategy.

Episode 39: The Importance of Long-Term Content Planning

Episode 39: The Importance of Long-Term Content Planning

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. So what is a long-term content planning strategy, and how do you know if it is right for your business?

Episode 38 | Business Essentials: A Conversation with Claudia Tsas

Episode 38 | Business Essentials: A Conversation with Claudia Tsas

Today I am wrapping up my series on Business Essentials. This month I decided to embark on a series that deviates from normal content marketing education and explores some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today we wrap up the series by interviewing a fellow business owner that recently launched her business. Her journey is filled with inspiration and encouragement. I hope you enjoy what she has to share and can be inspired to continue your own entrepreneurial journey.

Episode 37: Business Essentials | Legal Considerations with Jay Horowitz

Episode 37: Business Essentials | Legal Considerations with Jay Horowitz

One business essential that many entrepreneurs know is important but feel is out of their reach is good legal representation and consultation. That is why I invited my friend Jay S. Horowitz to the podcast. Jay has been a licensed attorney for 30 years. He counsels and advises clients regarding legal matters, including business law, wills and estate planning, immigration, bankruptcy, and trademark protection and registration.

Learn more about Jay S. Horowitz and his business at https://jayhorowitzlaw.com/

Business Essentials: Establishing Strong Public Relations

Business Essentials: Establishing Strong Public Relations

This month I am starting a series that slightly deviates from content marketing, I wanted to explore some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today's special guest is Kimberly Hodges of Provision PR & Events. Kimberly is the head “creative and chief” of Provision Pr & Events (ProvPrE), a company that provides public outreach, strategic marketing, and event production services to government and non-profit organizations.

Business Essentials: Managing your Finances with Karen Castle

Business Essentials: Managing your Finances with Karen Castle

This month I am starting a series that slightly deviates from content marketing, I wanted to explore some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today we kick off the series by speaking with Karen Castle of Castle Business Accounting here in Montgomery County Maryland. Karen is a Certified Public Accountant with over 20 years of experience helping small businesses with their day-to-day financial management.

A complete Guild to How Curated Content Can Help You Create Amazing Content

A complete Guild to How Curated Content Can Help You Create Amazing Content

For the past month, we have been exploring different ways to find inspiration for generating content for your brand. We understand as business owners and entrepreneurs, it is hard to be on top of your game 24/7. There will be moments when creativity just isn't flowing but you really want to get a fresh piece of content out for your followers. Today we explore how we can use curated content for inspiration and content filler.

Special Announcement: Content Marketing Strategy Workshop

Special Announcement: Content Marketing Strategy Workshop

Lately, I have spoken to several groups about how to avoid marketing burnout by planning your content ahead of time and not drowning in the sea of never-ending marketing needs. Each time I shared this topic, I received great feedback and appreciation. So much so that I realized that everyone could really benefit from me diving deeper into this topic and sharing more.

The Complete Guide to Listening to Your Clients' Questions for Content Creation

The Complete Guide to Listening to Your Clients' Questions for Content Creation

There are times when our creative juices are just flowing and we can create loads of content for our business in just a few hours. However, there are times when we simply can't figure out what to talk about. This series is to help give you ways to find content when you are stuck and need an extra push. Today we are looking at how we can use the questions and comments our customers and leads ask us regarding our product or service.

The Complete Guide to Using User-Generated Content in Your Content Strategy to Save Time and Find Quality Content

The Complete Guide to Using User-Generated Content in Your Content Strategy to Save Time and Find Quality Content

We could all use a boost of inspiration along the way. Especially when we have been swamped with the day-to-day responsibilities of running a business. That is why I created this series of different ways we can find inspiration and creative content ideas for our brands. Today we take a look at how we can use User-Generated content in our content marketing strategy.

A Complete Guide to Using Google Search to Find Inspiration for Your Content Creation

A Complete Guide to Using Google Search to Find Inspiration for Your Content Creation

Are you struggling to find inspiration for new content? Want to learn some easy and free ways to find out what your audience is interested in and suggestions for content topics and formats. Then keep reading.

3 Yoga Exercises to Help Strengthen Your Mental Health

3 Yoga Exercises to Help Strengthen Your Mental Health

Before we wrap up mental health awareness month, I want to leave you with three yoga exercises you can practice anytime anywhere to help strengthen your mental health and ease your stress.

The Comparison Game And Mental Health - Stop Comparing Yourself To Others

The Comparison Game And Mental Health - Stop Comparing Yourself To Others

We are all guilty of playing the comparison game to some degree. Heck, as a marketer, I am always encouraging my clients to know who their competition is, monitor them, and learn from them. So it is no wonder that sometimes, comparing our company's growth, success, and achievements against other more experienced companies leads to complicated mental health issues. Today, let's look at what we can do to correct and overcome this.

How Being an Entrepreneur or a Marketer Can Affect Your Mental Health

How Being an Entrepreneur or a Marketer Can Affect Your Mental Health

I can speak from first-hand experience. Burnout is a state of being no one ever should have to experience. And statically speaking, I am not alone. Many of us have experienced some degree of burnout since COVID has taken over our daily lives. For entrepreneurs and small business owners, the struggles can seem magnified. Today we chat with Chou Hallegra on ways to recognize and avoid burnout and take care of our mental health.