Episode 87: Unleashing the Power of Precision: Targeting Strategies for Small Business Success with Mary Ann Pruitt


Episode 87: Unleashing the Power of Precision: Targeting Strategies for Small Business Success with Mary Ann Pruitt

Joining us today is Mary Ann Pruitt, the CEO and President of Mosaic Media Agency, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. She’s here today to share some marketing wisdom gleaned from her extensive career in media strategy and how it relates to the ever-evolving climate of media.

The key takeaway from this episode is the importance of narrowing down your target audience and continuously refining your understanding of them. By analyzing current customers and building personas based on their characteristics, businesses can tailor their marketing messages to engage their target audience effectively. Finding a partner who can provide precision targeting and guide businesses in reaching their specific audience is crucial.

Additionally, businesses should treat each age group differently and consider their preferences, habits, and experiences when crafting marketing messages. Understanding each age group's unique needs and desires allows businesses to tailor their approach and effectively communicate with their audience.

In conclusion, marketing to different age groups and demographics requires a deep understanding of your target audience and the ability to adapt to their media consumption habits. Businesses can effectively reach and engage their audience by utilizing precision targeting, collecting data on current customers, and tailoring marketing strategies to each age group. If you're interested in evaluating your current marketing strategies, Speaker 2 offers a free assessment for podcast listeners. Don't hesitate to reach out for more help, and follow them on social media for helpful content and newsletters. Stay tuned for upcoming episodes with educational content and interviews with local business owners.

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