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Content Marketing Blog

Learn how to take control of your marketing with this content that is shared by our strategist team

Episode 84: The Three Key Components of Successful Small Business Marketing with Matt Banker

Episode 84: The Three Key Components of Successful Small Business Marketing with Matt Banker

To create an effective and cost-efficient marketing plan, small business owners need to invest in all three components. Matt's advice highlights the significance of having a solid foundation before initiating any marketing efforts. Therefore, small business owners should take the time to develop a strategy, create quality content, and distribute it effectively to attract and retain customers over time. It is crucial to have all the necessary components in place to ensure the success of the marketing plan.

Episode 75: Your Brand Reputation Depends on Your Crisis Management Plan

Monitoring your brand reputation means keeping tabs on what people are saying about your business online and offline. This includes reviews, social media posts, news articles, and customer feedback. Today's podcast shares reasons why monitoring brand reputation is essential.

Episode 74: Strengthen Your Brand Reputation with Employee Advocacy & Partnerships

In today's digital age, small businesses can use various tactics to build their brand reputation, including partnerships with influencers and employee advocacy. These two strategies can help you expand your reach, build credibility, and establish a positive brand image. This blog post will explore how small businesses can leverage partnerships with influencers and employee advocacy to build their brand reputation.

Episode 73: How Consistency, Building Trust and Customer Service Help Your Brand Reputation

Building a solid brand reputation is crucial to your success as a small business owner. Your brand reputation is what customers think and feel about your business; establishing a positive and consistent brand image is essential. In this blog post, we'll explore three key components of building a strong brand reputation: brand consistency, building trust, and excellent customer service.

Episode 72: How to Use Social Monitoring & Online Reviews to Build Your Brand Reputation

Building a solid brand reputation is crucial to your success as a small business owner. A positive brand reputation can help you establish trust with your customers, increase customer loyalty, and drive sales. In this blog post, we'll explore three key components of building a strong brand reputation: building a brand, managing online reviews, and maintaining a strong social media presence.

Episode 71: Press Release Coverage on a Shoestring Budget with Mickie Kennedy

Episode 71: Press Release Coverage on a Shoestring Budget with Mickie Kennedy

As a small business owner, you might think that press releases are only for big corporations, but that's not true. Press releases can be a valuable tool for local small businesses too. Today's conversation with Mickie Kennedy dives into the value and importance of creating quality press releases and the best ways to get them done.

Episode 70: How to Choose Which Paid Advertisement Option Fits Your Needs

Episode 70: How to Choose Which Paid Advertisement Option Fits Your Needs

Deciding to include paid advertisement in our campaign isn't an easy thing to do and selecting the correct method for your business can take some time. Today's podcast is about choosing which paid advertisement option fits your business needs.

Episode 69: The different types of paid advertisement for small business owners

Episode 69: The different types of paid advertisement for small business owners

Advertising is an essential part of any business’s growth strategy. We can't and shouldn't expect growth unless we are willing to invest a bit into it. But small business owners sometimes struggle to know which paid advertising is right for them. This podcast will cover the different types of paid advertisements and how they can help you reach your marketing goals.

Episode 68: The Advantages of Paid Advertisement Options for Small Businesses

Episode 68: The Advantages of Paid Advertisement Options for Small Businesses

As small business owners, there will be times when we need to spend some money to reach a newer and broader audience. Or conversely, sometimes we need to reach a very narrow specific audience in which paid advertisement is our best or the only way to target them. Whichever side you find yourself on, you want to ensure that you make the wisest investment and get the most significant return.

Episode 67: Repurposing Your Content with Sarah Noel Block

Episode 67: Repurposing Your Content with Sarah Noel Block

The concept of repurposing content is not new. However, it deserves much more exploration. That is why I have invited a special guest, Sarah Noel Block, to the show to expand on this topic of Content Repurposing.

Episode 66: How to Find Content You Can Repurpose

Episode 66: How to Find Content You Can Repurpose

Content repurposing is a great way for small businesses to get more value out of their existing content. It involves taking existing pieces of content and reusing them in different formats, such as turning a blog post into an infographic or a podcast episode. This type of strategy can help your business save time and money by using previously created material, while also helping create more exposure for your brand. But how do we identify content that we have already created that is quality and useful enough to be repurposed and re-engaged into your marketing strategy?

Episode 65: Simple Content Repurposing for Small businesses

Episode 65: Simple Content Repurposing for Small businesses

This month I am sharing about Content Repurposing and just how much time, energy and money this simple marketing strategy can save you and your business. Last week we touched on where to start with repurposing content, which was identifying your audience and your purpose of sharing the content you share. This week we are jumping into ways that you can repurpose your content.

Episode 63: Your Guide to Marketing using LinkedIn and YouTube

Episode 63: Your Guide to Marketing using LinkedIn and YouTube

We are already at the end of January 2023, and I hope you are having a strong and productive start to the new year. If you are looking for ways to improve your small business for 2023, I suggest developing a new fresh social media marketing strategy. For the past three weeks, I have shared some detailed insights on social media marketing, including a detailed overview of each of the major social media platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and Tiktok. Today we wrap up the series by looking into Linkedin and Youtube, the last two major platforms.

Episode 59: How to Stay Focused on your marketing goals all year long

Episode 59: How to Stay Focused on your marketing goals all year long

For the past three weeks, we have discussed the importance and steps of creating annual marketing goals for your business. Today we will wrap up the series with a conversation about how to stick with your goals throughout the year and minimize distractions that take you away from reaching your goals.

Episode 58: When to set marketing goals for the next year

Episode 58: When to set marketing goals for the next year

Today we are digging deeper into goal setting and discussing when is the right time to sit down and start writing out your new year's business goals. One of the most essential things for any company is to set goals. Without goals, it isn't easy to reach the desired result. Marketing goals are an essential part of an organization’s marketing strategy. They are the targets business owners must achieve to ensure their marketing campaign is successful.

Episode 57: Small Business Marketing Goals for 2023

Episode 57: Small Business Marketing Goals for 2023

Today's message is centered on how to set marketing goals that both SMART and are aligned with your overall company objectives. We will also review common marketing goals you can adopt to help reach your organization's SMART goals.

Episode 56: How to Set Marketing Goals Now and Achieve Them Easily in 2023

Episode 56: How to Set Marketing Goals Now and Achieve Them Easily in 2023

Today we start a series about getting a fresh start and setting marketing goals for 2023. If you have never set marketing goals for your business, over the next four weeks, I will walk you through the steps to set attainable, practical goals for your business that you can measure and stick with throughout the year. This is a series that you will want to have a pen and paper handy to take notes so you can put into action what I have to share. We will start today's lesson by focusing on how important it is for every small business to set business goals.

Episode 55: Ways to have a winning Holiday marketing strategy

Episode 55: Ways to have a winning Holiday marketing strategy

This week on episode 55 of our podcast, we are wrapping up our series on holiday marketing strategies. We have covered different holiday trends to consider, different strategies you can try out, and different marketing mistakes to avoid. Today we wrap up the series by looking at different holiday marketing tactics that it isn't too late to incorporate into your strategy.