Content Marketing Blog

Learn how to take control of your marketing with this content that is shared by our strategist team

Episode 55: Ways to have a winning Holiday marketing strategy

Episode 55: Ways to have a winning Holiday marketing strategy

This week on episode 55 of our podcast, we are wrapping up our series on holiday marketing strategies. We have covered different holiday trends to consider, different strategies you can try out, and different marketing mistakes to avoid. Today we wrap up the series by looking at different holiday marketing tactics that it isn't too late to incorporate into your strategy.

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Episode 54: Top Marketing Mistakes to Avoid this Holiday Season

Episode 54: Top Marketing Mistakes to Avoid this Holiday Season

For the past two weeks, I spoke on some of the recommended holiday marking campaigns to try this season and some of the trends to look out for. Today I want to go in the opposite direction and talk about some holiday trends we should avoid if we want to be successful this season. So let's dive right into the first of three holiday mistakes to avoid this season.

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Episode 52: Holiday Marketing Strategies for 2022

Episode 52: Holiday Marketing Strategies for 2022

This month, my series of choices is focused on Holiday Marketing Strategies that all small businesses can deploy with little effort. We will explore different marketing tactics we can try during the holiday session to drive awareness and encourage purchases of our most seasonal products and services. So if you find yourself with a holiday special you want to share with the world, then get ready to learn how you can start marketing your special today.

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Episode 51: How to Generate Leads by creating strong Referral Partnerships

Episode 51: How to Generate Leads by creating strong Referral Partnerships

Over the past three weeks, I shared how we can use high-value content, paid advertisement, and email marketing. Today I wrap up the series with a discussion on how we can generate quality leads by developing strong referral partnerships. Lead generation is a fundamental part of any business. It's the process of acquiring new customers or prospects. There are many ways to generate leads, but referral partners offer some of the most effective ways to gain quality leads today.

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Episode 50: A Guide on How to Generate Quality Leads using Paid Social Ads

Episode 50: A Guide on How to Generate Quality Leads using Paid Social Ads

This month I am sharing a series on how we can use marketing to generate more leads. This week I am focusing on using Paid Social Ads to get quality leads. Paid social ads are a great way to generate leads. The key is to know when to use them and how to use them in the right way.

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Episode 49: A Guide on how to Generate Leads using Email Marketing

Episode 49: A Guide on how to Generate Leads using Email Marketing

No matter our product or service, we all want our audience to be interested in what we offer. And finding ways to know who is interested and get them the information needed to make a purchase is a key to building a successful business. Last week we looked at ways to generate leads using high-value content marketing. Today we are looking at ways to use email marketing to generate leads and convert them into sales.

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Episode 48: Using High-Value Content to Generate Leads

Episode 48: Using High-Value Content to Generate Leads

My marketing topic of choice for October has to do with generating leading. We will explore ways small business owners can generate leads using their marketing resources. We kick off the series and start with how we can use the content we create (meaning blogs, podcasts, or videos) to generate leads.

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Episode 46: How to Legally Protect Your Brand Identity with Jay Horowitz

Episode 46: How to Legally Protect Your Brand Identity with Jay Horowitz

Branding is a vital part of any small business. To connect with our audience, we need to establish and portray a strong brand identity. And once we go through the hard work and create our brand identity, we must do what we can to protect our brand. But what does that mean? Today I have asked local attorney Jay Horowitz to return to our podcast to share more on trademarking and what each small business should know about protecting their brand identity.

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Episode 45: What Story Have You Developed for your Brand with Courtney Malengo

Episode 45: What Story Have You Developed for your Brand with Courtney Malengo

Last week when I started this series, I shared the five steps each small business owner should take to create a strong brand identity. One area that I didn't get into is the story the brand tells. A brand's story is vital to its success and ability to connect with the audience it helps to build. To help build the message of what a brand story is, I have asked Courtney Malengo to come over and lend her marketing expertise.

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Episode 44: What is Branding and How to Develop a Brand that Looks Like You

Episode 44: What is Branding and How to Develop a Brand that Looks Like You

Branding. Yet another marketing term has several meanings and can look different for every business. Sure there is a technical definition, which we will dig deeper into in a moment. However, within the definition, so many terms can take on a life of their own.

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Episode 43: How to Optimize Your Marketing Strategy for the End of the Year

Episode 43: How to Optimize Your Marketing Strategy for the End of the Year

As we approach the 3rd quarter of the year in just a few weeks, I am considering that how we end each year can significantly impact how we launch into the new year. In both our professional and personal lives, if we end the year with a sluggish, whatever happens, attitude, it will be harder to bounce into the new year inspired and revitalized. So let's chat today about the end-of-the-year marketing strategy you need for your strong small business to end the year.

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Episode 38 | Business Essentials: A Conversation with Claudia Tsas

Episode 38 | Business Essentials: A Conversation with Claudia Tsas

Today I am wrapping up my series on Business Essentials. This month I decided to embark on a series that deviates from normal content marketing education and explores some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today we wrap up the series by interviewing a fellow business owner that recently launched her business. Her journey is filled with inspiration and encouragement. I hope you enjoy what she has to share and can be inspired to continue your own entrepreneurial journey.

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Episode 37: Business Essentials | Legal Considerations with Jay Horowitz

Episode 37: Business Essentials | Legal Considerations with Jay Horowitz

One business essential that many entrepreneurs know is important but feel is out of their reach is good legal representation and consultation. That is why I invited my friend Jay S. Horowitz to the podcast. Jay has been a licensed attorney for 30 years. He counsels and advises clients regarding legal matters, including business law, wills and estate planning, immigration, bankruptcy, and trademark protection and registration.

Learn more about Jay S. Horowitz and his business at https://jayhorowitzlaw.com/

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Business Essentials: Managing your Finances with Karen Castle

Business Essentials: Managing your Finances with Karen Castle

This month I am starting a series that slightly deviates from content marketing, I wanted to explore some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today we kick off the series by speaking with Karen Castle of Castle Business Accounting here in Montgomery County Maryland. Karen is a Certified Public Accountant with over 20 years of experience helping small businesses with their day-to-day financial management.

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Special Announcement: Content Marketing Strategy Workshop

Special Announcement: Content Marketing Strategy Workshop

Lately, I have spoken to several groups about how to avoid marketing burnout by planning your content ahead of time and not drowning in the sea of never-ending marketing needs. Each time I shared this topic, I received great feedback and appreciation. So much so that I realized that everyone could really benefit from me diving deeper into this topic and sharing more.

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How LinkedIn Can Improve Your Networking Strategy in 2022

How LinkedIn Can Improve Your Networking Strategy in 2022

So you decided to start putting yourself out there and start networking your brand. You are scheduled to attend some in-person events and you even have some virtual events on your calendar. But you aren't sure if you are prepared for the full experience. Maybe you haven't created a follow-up system to keep in touch with the people you meet. Then let's take a look at the social platform Linkedin and see how you can use the platform to improve your follow-up.


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How to use Networking to Develop Content for your Brand Strategy

How to use Networking to Develop Content for your Brand Strategy

This month I am conducting a small series on the value and importance of networking and how it affects your marketing strategy. Today we are looking at using networking to improve your content strategy. Networking is an important part of your career. If done correctly, it can be very rewarding and lead to many opportunities for you in the future.


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It doesn't End with Networking, Follow Up Is Key | Interview with Colleen Strube

It doesn't End with Networking, Follow Up Is Key | Interview with Colleen Strube

Ahh, networking. An important business tool that many of us have a strong love/hate relationship with. You know you need it, but you just don't like to do it. You may feel awkward and not know what to say. Or you may be too outgoing and share too much too fast. So much to think about, it's almost like dating and no one wants to mess that up.

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