This month I am starting a series that slightly deviates from content marketing, I wanted to explore some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today we kick off the series by speaking with Karen Castle of Castle Business Accounting here in Montgomery County Maryland. Karen is a Certified Public Accountant with over 20 years of experience helping small businesses with their day-to-day financial management.Learn More
Lately, I have spoken to several groups about how to avoid marketing burnout by planning your content ahead of time and not drowning in the sea of never-ending marketing needs. Each time I shared this topic, I received great feedback and appreciation. So much so that I realized that everyone could really benefit from me diving deeper into this topic and sharing more.Learn More
So you decided to start putting yourself out there and start networking your brand. You are scheduled to attend some in-person events and you even have some virtual events on your calendar. But you aren't sure if you are prepared for the full experience. Maybe you haven't created a follow-up system to keep in touch with the people you meet. Then let's take a look at the social platform Linkedin and see how you can use the platform to improve your follow-up.
This month I am conducting a small series on the value and importance of networking and how it affects your marketing strategy. Today we are looking at using networking to improve your content strategy. Networking is an important part of your career. If done correctly, it can be very rewarding and lead to many opportunities for you in the future.
Ahh, networking. An important business tool that many of us have a strong love/hate relationship with. You know you need it, but you just don't like to do it. You may feel awkward and not know what to say. Or you may be too outgoing and share too much too fast. So much to think about, it's almost like dating and no one wants to mess that up.Learn More
We want to avoid potentially awkward situations. I mean who wants to voluntarily put themselves out there in front of people, risking the possibility of rejection. The truth is, no one wants to, but we all have to do it. As humans, we are naturally social people, some of us more than others. But on some level, we all need to interact with another human in order to accomplish what we need to. Networking is a great example of this. We know for our business to flourish, networking is important, so why do we avoid it and how can we overcome the awkwardness?
Today I am going to highlight 5 key content types and how you can use them for your small business. Afterward, I will run down some other options you may want to consider as your business grows and you become more comfortable creating content on a regular and consistent basis.Learn More
We are to take a look at what Google Analytics is and how to get the information you need about your website so you can make the necessary adjustments and get better results.
Today we have a special interview regarding managing HR for your small business. Managing a business is no walk in the park. There are a lot of different concerns to address, issues to figure out, and people to manage. As you can imagine, once you add additional staff to the mix, the problems and issues get so much more complexLearn More
No matter what stage you’re at in your business and what industry you are in, it can be hard to set boundaries for your work. That’s why it’s so important to find the right tools that can help you to be more efficient with your time and energy! That is why today I want to share with you a tool that has completely revolutionized my start up business.Learn More
Have you ever received a negative review about your business? How did you respond? Are you concerned about how the public views your business and the reputation your business is building among your customers? Then this guide will help you navigate a successful Reputation Management strategy for any small business. Learn how to use tools to listen to what customers say, respond, and earn those positive reviews every business craves.Learn More
Today I will share with you four key books that really helped to propel my vision and outlook on starting, running, and ultimately selling your business. There are four books I highly recommend to anyone that is considering starting a business, has recently launched or business, or has been running their own business for some time now. No matter where you are on your business journey, these books will help reshape your thoughts and creativity on how you approach your business.Learn More
As a business owner, you have a laundry list of responsibilities, people to manage and customers to please. Trying to manage marketing your business on top of running your business seems impossible. You have made it work this far but is your business really growing at the pace it could. Is it time to consider the possibilities that having a marketing expert could bring? Today we will explore everything you need to know about whether or not it is time to stay DIYing your marketing and hire an expert.Learn More
We are just weeks away from 2022. Is your small business ready to take on your marketing this new year? Have you taken the necessary steps to map out your marketing plans and come up with marketing campaigns that will have the most significant impact on your business? If not, we will teach you how to get ready and set yourself for marketing success next year.Learn More
Small business owners know all too well that managing their time is an important factor in running a successful business. Yet, too many times I see that marketing initiatives slip through the cracks. Business owners are so busy running their businesses, honoring family commitments, and the hundreds of other things they need to do on a daily basis that the effort it takes to manage their marketing gets derailed.
Are you thinking about expanding your marketing efforts and bringing in a professional to help make sense of what you should be doing to make your business thrive and succeed? Let's take a look at what we feel is the most important marketing person to add to your team.Learn More
It goes without saying that if you want to grow your business and have it succeed, you have to take marketing your business seriously. This goes beyond building a strong marketing team or having the best project managers. If your marketing efforts aren't producing, then your business will fail.
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