This website use cookies to ensure you get the best experience on our website

Content Marketing Blog

Learn how to take control of your marketing with this content that is shared by our strategist team

Episode 95: Measuring and Amplifying Brand Awareness

In this episode of the "Marketing One on One for Small Business Owners" podcast, I discuss strategies to measure and amplify brand awareness. I emphasize the importance of tracking metrics like website traffic and social media engagement, and suggests leveraging user-generated content, customer testimonials, and collaborations with influencers or complementary businesses. I also highlights the benefits of partnerships and collaborations in extending reach, building credibility and trust, and executing innovative marketing campaigns. I conclude by reminding listeners that brand awareness is an ongoing process that requires consistent effort and adaptation. Listeners are encouraged to subscribe to the podcast and sign up for a free consultation session to receive tailored strategies for their businesses.

Episode 94: Building Brand Awareness Strategies

In this podcast episode, I discuss practical strategies to boost brand awareness. I emphasize the power of social media marketing, using platforms like Instagram, Facebook, and LinkedIn to connect with the audience and share valuable content. Search engine optimization (SEO) is another effective strategy, optimizing websites and content for relevant keywords. Offline strategies like traditional advertising, networking face-to-face, and partnering with influencers or industry experts are also important. Participating in local chambers of commerce provides networking opportunities and word-of-mouth referrals. Networking with other business owners and engaging in speaking engagements or hosting events can further expand brand exposure. Local sponsorships are also mentioned.

Episode 90: How Social Media Targeted Ads Can Help You Save

Episode 90: How Social Media Targeted Ads Can Help You Save

Social media targeted ads have become a powerful tool for small businesses to optimize their marketing efforts. By defining your target audience and utilizing the various targeting options offered by social media platforms, you can ensure that your message reaches the right people. Setting clear objectives and KPIs is crucial for measuring the effectiveness of your ads and making data-driven decisions. Crafting compelling ad creative and copy that aligns with your brand's identity is essential for capturing the attention of your target audience. Monitoring and optimizing ad performance allows you to make necessary adjustments and improve results. In our next episode, we will discuss the importance of social media listening. Overall, by understanding your audience and delivering value, social media targeted ads can help you achieve your business goals.

Episode 79: Free SEO Tools for Small Business Owners

Episode 79: Free SEO Tools for Small Business Owners

Search engine optimization (SEO) is an important aspect of online marketing that helps businesses increase their visibility on search engines like Google. Many tools are available to help with SEO, but not all are free. This podcast will discuss the top 3 free SEO tools and their pros and cons.

Episode 77: Social Media SEO for Small Businesses

Episode 77: Social Media SEO for Small Businesses

Social media has emerged as a powerful tool for businesses to reach their target audience and promote their products or services. However, to fully leverage the potential of social media, businesses need to incorporate social media SEO into their marketing strategy. Today's podcast talks about the importance of social media SEO for every small business.

Episode 76: Local SEO for Small Businesses

Episode 76: Local SEO for Small Businesses

In this episode, we're going to talk about why Local SEO is crucial for small business owners who want to attract more local customers and improve their online visibility. We'll cover the basics of Local SEO, including how to optimize your website, Google My Business listing, and other online directories and social media platforms. We'll also discuss the benefits of Local SEO, such as increased foot traffic to your physical location and improved sales.

Episode 75: Your Brand Reputation Depends on Your Crisis Management Plan

Monitoring your brand reputation means keeping tabs on what people are saying about your business online and offline. This includes reviews, social media posts, news articles, and customer feedback. Today's podcast shares reasons why monitoring brand reputation is essential.

Episode 74: Strengthen Your Brand Reputation with Employee Advocacy & Partnerships

In today's digital age, small businesses can use various tactics to build their brand reputation, including partnerships with influencers and employee advocacy. These two strategies can help you expand your reach, build credibility, and establish a positive brand image. This blog post will explore how small businesses can leverage partnerships with influencers and employee advocacy to build their brand reputation.

Episode 73: How Consistency, Building Trust and Customer Service Help Your Brand Reputation

Building a solid brand reputation is crucial to your success as a small business owner. Your brand reputation is what customers think and feel about your business; establishing a positive and consistent brand image is essential. In this blog post, we'll explore three key components of building a strong brand reputation: brand consistency, building trust, and excellent customer service.

Episode 72: How to Use Social Monitoring & Online Reviews to Build Your Brand Reputation

Building a solid brand reputation is crucial to your success as a small business owner. A positive brand reputation can help you establish trust with your customers, increase customer loyalty, and drive sales. In this blog post, we'll explore three key components of building a strong brand reputation: building a brand, managing online reviews, and maintaining a strong social media presence.

Episode 71: Press Release Coverage on a Shoestring Budget with Mickie Kennedy

Episode 71: Press Release Coverage on a Shoestring Budget with Mickie Kennedy

As a small business owner, you might think that press releases are only for big corporations, but that's not true. Press releases can be a valuable tool for local small businesses too. Today's conversation with Mickie Kennedy dives into the value and importance of creating quality press releases and the best ways to get them done.

Episode 70: How to Choose Which Paid Advertisement Option Fits Your Needs

Episode 70: How to Choose Which Paid Advertisement Option Fits Your Needs

Deciding to include paid advertisement in our campaign isn't an easy thing to do and selecting the correct method for your business can take some time. Today's podcast is about choosing which paid advertisement option fits your business needs.

Episode 69: The different types of paid advertisement for small business owners

Episode 69: The different types of paid advertisement for small business owners

Advertising is an essential part of any business’s growth strategy. We can't and shouldn't expect growth unless we are willing to invest a bit into it. But small business owners sometimes struggle to know which paid advertising is right for them. This podcast will cover the different types of paid advertisements and how they can help you reach your marketing goals.

Episode 68: The Advantages of Paid Advertisement Options for Small Businesses

Episode 68: The Advantages of Paid Advertisement Options for Small Businesses

As small business owners, there will be times when we need to spend some money to reach a newer and broader audience. Or conversely, sometimes we need to reach a very narrow specific audience in which paid advertisement is our best or the only way to target them. Whichever side you find yourself on, you want to ensure that you make the wisest investment and get the most significant return.

Episode 67: Repurposing Your Content with Sarah Noel Block

Episode 67: Repurposing Your Content with Sarah Noel Block

The concept of repurposing content is not new. However, it deserves much more exploration. That is why I have invited a special guest, Sarah Noel Block, to the show to expand on this topic of Content Repurposing.

Episode 66: How to Find Content You Can Repurpose

Episode 66: How to Find Content You Can Repurpose

Content repurposing is a great way for small businesses to get more value out of their existing content. It involves taking existing pieces of content and reusing them in different formats, such as turning a blog post into an infographic or a podcast episode. This type of strategy can help your business save time and money by using previously created material, while also helping create more exposure for your brand. But how do we identify content that we have already created that is quality and useful enough to be repurposed and re-engaged into your marketing strategy?

Episode 65: Simple Content Repurposing for Small businesses

Episode 65: Simple Content Repurposing for Small businesses

This month I am sharing about Content Repurposing and just how much time, energy and money this simple marketing strategy can save you and your business. Last week we touched on where to start with repurposing content, which was identifying your audience and your purpose of sharing the content you share. This week we are jumping into ways that you can repurpose your content.

Episode 63: Your Guide to Marketing using LinkedIn and YouTube

Episode 63: Your Guide to Marketing using LinkedIn and YouTube

We are already at the end of January 2023, and I hope you are having a strong and productive start to the new year. If you are looking for ways to improve your small business for 2023, I suggest developing a new fresh social media marketing strategy. For the past three weeks, I have shared some detailed insights on social media marketing, including a detailed overview of each of the major social media platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and Tiktok. Today we wrap up the series by looking into Linkedin and Youtube, the last two major platforms.