Content Marketing Blog

Episode 83: Top AI Tools Available to Small Business Owners Today

In this episode, we discussed the top AI tools available to small business owners today. We recommended five popular tools: Canva for graphic design, Grammarly for writing assistance, Hootsuite Insights for social media monitoring, Pictory for video editing, and HitPaw Photo Enhancer for crisp and amazing photos. These tools can help small businesses improve their marketing efforts, automate tasks, and provide personalized experiences for their customers.

Episode 82: Challenges and Considerations of Using AI in Your Business Strategies

In this episode, we talked about the challenges and considerations of incorporating AI into your business and marketing strategies. We discussed the cost of implementing AI, data privacy and security concerns, ethical considerations, employee training, and integration with existing systems. We also offered strategies for addressing these challenges and ensuring a successful implementation of AI in your business.

Episode 81: Benefits of Incorporating AI into Your Business and Marketing Strategies

In this episode, we delved deeper into the benefits of incorporating AI into your business and marketing strategies. We discussed how AI can increase efficiency, improve decision-making, provide personalized experiences for your customers, predict future trends and behavior, and save money on operational costs. We also provided real-life examples of how small businesses can improve with these benefits.

Episode 80: What is AI and How to Use it in Your Business?

In this episode, we introduced artificial intelligence (AI) and explained what it is and how it can be used in business and marketing. We discussed various types of AI, including machine learning, deep learning, and natural language processing. We also talked about the potential applications of AI in marketing, such as personalizing content, analyzing data, and predicting customer behavior.

Episode 62: How to include Snapchat and TikTok in your marketing strategy

For the month of January, I am sharing a series that has focused on Social Media marketing. More specifically, we have been looking into selecting the right platform for your small business. Over the past two weeks, we reviewed the social platforms Facebook, Instagram, Twitter, and Pinterest. This week we will dive into Tiktok and Snapchat.

Episode 60: How Small Business Owners can use Facebook & Instagram in their Marketing Strategies

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and driving leads and sales. 

This social media marketing series will focus on each social media platform, what makes each one different, and how to select the best platform for your business.

Special Announcement: Content Marketing Strategy Workshop

Lately, I have spoken to several groups about how to avoid marketing burnout by planning your content ahead of time and not drowning in the sea of never-ending marketing needs. Each time I shared this topic, I received great feedback and appreciation. So much so that I realized that everyone could really benefit from me diving deeper into this topic and sharing more.

A Guide to Google Analytics and How it's Changing Businesses Around the World

We are to take a look at what Google Analytics is and how to get the information you need about your website so you can make the necessary adjustments and get better results.

How I Organize My Business | HoneyBook Tour

No matter what stage you’re at in your business and what industry you are in, it can be hard to set boundaries for your work. That’s why it’s so important to find the right tools that can help you to be more efficient with your time and energy! That is why today I want to share with you a tool that has completely revolutionized my start up business.

Marketing Experts or DIY? The Complete Guide to Figuring It Out

As a business owner, you have a laundry list of responsibilities, people to manage and customers to please. Trying to manage marketing your business on top of running your business seems impossible. You have made it work this far but is your business really growing at the pace it could. Is it time to consider the possibilities that having a marketing expert could bring? Today we will explore everything you need to know about whether or not it is time to stay DIYing your marketing and hire an expert.

Improve Your 2022 Content Marketing Strategy with these 27 Life Saving Tools

As a Marketing Consultant, my goal is to equip my clients with the tools and resources they need to improve their marketing without expending too much time. So when I find tools like this infographic I can't help but share them. In this one infographic, you’ll find free and paid blogging resources for brainstorming, writing, SEO, design, content promotion and scheduling, organization, blog storage and backup, and analytics.

Basic Understanding of SEO

The internet is a crowded place. The average person spends three hours per day on social media and nearly five hours online in general. And with more than half of small businesses using their website as the primary marketing tool, it's imperative to have a strong SEO strategy in order to reach potential customers. In this blog post, we'll cover some key strategies for optimizing your site for search engines and getting found by the people you want to reach most - your target audience!

7 Must Have Tools for Your Business

Running a business is hard and it is important to have the right tools at your disposal to help alleviate some of the stress. I have here a list of 7 highly effective tools for you to use to improve your work quality and save you much-needed time. 

Instagram to Become More Video Focused

But are the new video-focused changes coming to Instagram and what does that actually mean for our Instagram accounts and the ways in which we share content? Let's digest his announcements and clarify some items that he shared in his 2:26 IGTV clip.