Content Marketing Blog

Learn how to take control of your marketing with this content that is shared by our strategist team

Episode 55: Ways to have a winning Holiday marketing strategy

Episode 55: Ways to have a winning Holiday marketing strategy

This week on episode 55 of our podcast, we are wrapping up our series on holiday marketing strategies. We have covered different holiday trends to consider, different strategies you can try out, and different marketing mistakes to avoid. Today we wrap up the series by looking at different holiday marketing tactics that it isn't too late to incorporate into your strategy.

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Episode 54: Top Marketing Mistakes to Avoid this Holiday Season

Episode 54: Top Marketing Mistakes to Avoid this Holiday Season

For the past two weeks, I spoke on some of the recommended holiday marking campaigns to try this season and some of the trends to look out for. Today I want to go in the opposite direction and talk about some holiday trends we should avoid if we want to be successful this season. So let's dive right into the first of three holiday mistakes to avoid this season.

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Episode 52: Holiday Marketing Strategies for 2022

Episode 52: Holiday Marketing Strategies for 2022

This month, my series of choices is focused on Holiday Marketing Strategies that all small businesses can deploy with little effort. We will explore different marketing tactics we can try during the holiday session to drive awareness and encourage purchases of our most seasonal products and services. So if you find yourself with a holiday special you want to share with the world, then get ready to learn how you can start marketing your special today.

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Episode 51: How to Generate Leads by creating strong Referral Partnerships

Episode 51: How to Generate Leads by creating strong Referral Partnerships

Over the past three weeks, I shared how we can use high-value content, paid advertisement, and email marketing. Today I wrap up the series with a discussion on how we can generate quality leads by developing strong referral partnerships. Lead generation is a fundamental part of any business. It's the process of acquiring new customers or prospects. There are many ways to generate leads, but referral partners offer some of the most effective ways to gain quality leads today.

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Episode 50: A Guide on How to Generate Quality Leads using Paid Social Ads

Episode 50: A Guide on How to Generate Quality Leads using Paid Social Ads

This month I am sharing a series on how we can use marketing to generate more leads. This week I am focusing on using Paid Social Ads to get quality leads. Paid social ads are a great way to generate leads. The key is to know when to use them and how to use them in the right way.

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Episode 49: A Guide on how to Generate Leads using Email Marketing

Episode 49: A Guide on how to Generate Leads using Email Marketing

No matter our product or service, we all want our audience to be interested in what we offer. And finding ways to know who is interested and get them the information needed to make a purchase is a key to building a successful business. Last week we looked at ways to generate leads using high-value content marketing. Today we are looking at ways to use email marketing to generate leads and convert them into sales.

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Episode 48: Using High-Value Content to Generate Leads

Episode 48: Using High-Value Content to Generate Leads

My marketing topic of choice for October has to do with generating leading. We will explore ways small business owners can generate leads using their marketing resources. We kick off the series and start with how we can use the content we create (meaning blogs, podcasts, or videos) to generate leads.

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Episode 46: How to Legally Protect Your Brand Identity with Jay Horowitz

Episode 46: How to Legally Protect Your Brand Identity with Jay Horowitz

Branding is a vital part of any small business. To connect with our audience, we need to establish and portray a strong brand identity. And once we go through the hard work and create our brand identity, we must do what we can to protect our brand. But what does that mean? Today I have asked local attorney Jay Horowitz to return to our podcast to share more on trademarking and what each small business should know about protecting their brand identity.

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Episode 45: What Story Have You Developed for your Brand with Courtney Malengo

Episode 45: What Story Have You Developed for your Brand with Courtney Malengo

Last week when I started this series, I shared the five steps each small business owner should take to create a strong brand identity. One area that I didn't get into is the story the brand tells. A brand's story is vital to its success and ability to connect with the audience it helps to build. To help build the message of what a brand story is, I have asked Courtney Malengo to come over and lend her marketing expertise.

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Episode 43: How to Optimize Your Marketing Strategy for the End of the Year

Episode 43: How to Optimize Your Marketing Strategy for the End of the Year

As we approach the 3rd quarter of the year in just a few weeks, I am considering that how we end each year can significantly impact how we launch into the new year. In both our professional and personal lives, if we end the year with a sluggish, whatever happens, attitude, it will be harder to bounce into the new year inspired and revitalized. So let's chat today about the end-of-the-year marketing strategy you need for your strong small business to end the year.

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Episode 42: Resources to help fuel your long-term content plan

Episode 42: Resources to help fuel your long-term content plan

During the month of August, we spent our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are wrapping up the series by exploring the benefits of using tools to help you develop your long-term content strategy.

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Episode 41: Understanding Long-Term Content Planning and Its Multiple Benefits

Episode 41: Understanding Long-Term Content Planning and Its Multiple Benefits

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are exploring the benefits of taking the time to prepare a long-term content strategy for your small business.

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Episode 40: Creating a Long-Term Content Strategy Plan to Dominate Your Target Audience

Episode 40: Creating a Long-Term Content Strategy Plan to Dominate Your Target Audience

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are diving into what it takes to create a long-term content strategy.

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Episode 39: The Importance of Long-Term Content Planning

Episode 39: The Importance of Long-Term Content Planning

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. So what is a long-term content planning strategy, and how do you know if it is right for your business?

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Marketing Plans & Local SEO with Amber Chaney

Marketing Plans & Local SEO with Amber Chaney

This month I launched a small series on the value and importance of Local SEO and how small businesses can improve their chances of getting found on Google. We are now on week three, and I have brought on a special guest to add their expertise to the conversation.

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The Ultimate Guide on The Buyers Journey and How it Affects Your Marketing Campaigns

The Ultimate Guide on The Buyers Journey and How it Affects Your Marketing Campaigns

Get ready to learn about the buyer's journey, and understanding what stage you are in will help direct what you are sharing with your prospects.

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The Difference Between Marketing Plans and Marketing Strategy

The Difference Between Marketing Plans and Marketing Strategy

Trying to conquer the marketing game is hard enough. So when marketing terms get interchanged and used incorrectly. Two common phrases I see used both simultaneously and interchangeably are Marketing Strategy and Marketing Plan. While they both involve thinking about and planning what you will do with your marketing, they do solve two very different problems.

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Setting Small Business Marketing Goals for 2022

Setting Small Business Marketing Goals for 2022

We are just weeks away from 2022. Is your small business ready to take on your marketing this new year? Have you taken the necessary steps to map out your marketing plans and come up with marketing campaigns that will have the most significant impact on your business? If not, we will teach you how to get ready and set yourself for marketing success next year.

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