This month I am speaking on something every small business needs to manage well, generating leads. No matter our product or service, we all want our audience to be interested in what we offer. And finding ways to know who is interested and get them the information needed to make a purchase is a key to building a successful business. Last week we looked at ways to generate leads using high-value content marketing. Today we are looking at ways to use email marketing to generate leads and convert them into sales. In today's episode, we cover:
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help inform your customers of your latest items or offers by integrating them into your marketing automation efforts."An email marketing campaign aims to generate leads, which leads to securing a sale, which builds revenue for the sender through direct sales or increased visibility for their product or service.
A successful email campaign gets the reader's attention and generates a response. This response can look different for each brand. It all depends on your goal and object at the time.
Plan out your email campaigns so you have a clear idea of what you will write and how you will write it. This will help you in making your emails more interesting and engaging.The second thing is to get the right people on board who can give feedback on your emails before they go out.Thirdly, ensure your subject lines are catchy and intriguing enough for the reader's attention. You should also make sure that they give a quick summary of what's inside the email itself.