Episode 71: Press Release Coverage on a Shoestring Budget with Mickie Kennedy

Episode 71: Press Release Coverage on a Shoestring Budget with Mickie Kennedy

As a small business owner, you might think that press releases are only for big corporations, but that's not true. Press releases can be a valuable tool for local small businesses too. Here are some reasons why:

  1. Increased visibility: A well-written press release can help your business get noticed by the media and potential customers. It's a great way to let the community know about your latest news, events, and promotions.
  2. Credibility: When a reputable media outlet publishes your press release, it adds credibility to your business. It shows that you are a legitimate business with important news to share.
  3. SEO benefits: Press releases can also help with your search engine optimization (SEO). When your press release is published online, it can generate backlinks to your website, which can improve your search engine rankings.
  4. Cost-effective: Press releases are a cost-effective way to promote your business. Compared to other marketing tactics, such as advertising, press releases are relatively inexpensive.

To create a quality press release, make sure you follow these tips:

  1. Keep it concise and to the point.
  2. Use attention-grabbing headlines and subheadings.
  3. Include quotes from key people in your business.
  4. Use multimedia, such as images and videos, to make your press release more engaging.
  5. Send your press release to relevant media outlets and journalists.

Creating quality press releases can be a valuable tool for local small businesses. It can increase your visibility, add credibility to your business, help with your SEO efforts, and be a cost-effective way to promote your business. So, if you haven't already, consider adding press releases to your marketing strategy.

In today's podcast message, I interviewed Mickie Kennedy. Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 24 years in business. He is an expert at helping small businesses increase their visibility and credibility, and he’s here today to share some valuable insights.

Some of the questions we walk through include:

- Why is local media coverage so crucial for small business owners?

- How can you reach local media outlets cost-effectively?

- What are some tips for crafting a press release that will be successful?

- How can you use social media to increase your chances of getting coverage? 

- What advice do you have for connecting with reporters and editors in your area?

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