Episode 60: How Small Business Owners can use Facebook & Instagram in their Marketing Strategies

Episode 60: How Small Business Owners can use Facebook & Instagram in their Marketing Strategies

Social media marketing is a very effective marketing strategy for businesses of all sizes to reach their prospects and gain new customers. We understand now that people discover, learn about, follow, and shop from brands on social media. So if your business is not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! If you can accomplish great social media marketing, you can bring remarkable success to your business, creating devoted brand advocates and driving leads and sales.This social media marketing series will focus on each platform, what makes each different, and how to select the best platform for your business. Before we get into the platforms, I want to give you a three-step guide to selecting the right platform for your business.

Step 1: Identify your audience

The first step is to identify who your audience is. You want to be as specific as possible since it will make your decision easier.

Step 2: Define your goals

Once you know your audience, you need to define goals for that audience.

Step 3: Find your audience.

Now that you have your audience profiled and your goals defined, it’s time to find your audience. 

How a small business can use Facebook in their marketing strategy

It shouldn’t come as a huge surprise that Facebook is number one on our list of the top 11 social media platforms for business.

Facebook is one of the most popular social media channels on the internet. With over two billion monthly users, Facebook is a powerful platform for reaching potential customers. Businesses are starting to advertise on Facebook more and more because it's an affordable way to reach a large audience.

How a small business can use Instagram in their marketing strategy

Instagram comes very close behind Facebook and is number three on our list of social media platforms for business. Instagram is owned by the same person who owns Facebook and has 500 million daily active users.

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