Episode 55: Ways to have a winning Holiday marketing strategy

Episode 55: Ways to have a winning Holiday marketing strategy

This week on episode 55 of our podcast, we are wrapping up our series on holiday marketing strategies. We have covered different holiday trends to consider, different strategies you can try out, and different marketing mistakes to avoid. Today we wrap up the series by looking at different holiday marketing tactics that it isn't too late to incorporate into your strategy. 

Here is a quick overview of what is included in today's podcast.

Marketing for the Holidays: Tips for a Successful Holiday Marketing Strategy

The holidays are a great time to boost your company’s image and make new connections. Between the specials you offer and how your company is giving back to the community, there are many ways to boost your chances of a successful campaign and improve your brand's reputation. Here are some of the most popular ways.

  1. Offer giveaways or promotions to get people's attention
  2. Share holiday-themed content on social media channels
  3. Promote your company’s charitable giving

How to Prepare the Perfect Holiday Marketing Plan and Budget?

The holiday season is the most profitable time of the year for retailers, and it’s also a great time to promote your brand.

Here are some tips on preparing the perfect holiday marketing plan and budget.

  1. You should start by creating an editorial calendar for your marketing efforts. This will allow you to plan content and social media posts to stay consistent with your messaging.
  2. Next, create a budget for your campaign. This will help you allocate funds for different channels such as TV ads, Facebook ads, or YouTube pre-rolls.
  3. Finally, ensure that your campaign aligns with the overall objectives of the company and that it has clear KPIs (key performance indicators).

Holiday Marketing Tips from Oracle Netsuites Experienced Team of Digital Marketers

This entire series has been great to plan. The holidays are always a great marketing time of the year. There are so many different angles you can come from when it comes to promoting your business and the specials you have during the season. I would love to hear about what strategies you selected for your business and how your campaigns performed for you.