Business Consultant Services

A larger part of the Content Marketing Strategy product that you receive as a customer with Channer Consulting is the development of a Business Plan/Marketing Plan. As we work together to develop this plan, the role that I play during our session is that of a typical Business Consultant. My official title is Content Marketing Strategist, however you are getting support and guidance beyond what an average marketing consultant typically provides.

What does a Business Consultant do?

A Business Consultant supports the growth of a business, drawing on their own skills and experience. A Business Consultant works with business owners or stakeholders to develop business plans. Their goals are to achieve financial success and expansion — either in size or in different markets. A Business Consultant is employed on a freelance basis or as part of a business consulting firm. They provide in-depth analysis regarding a business’s current practices. Business Consultants also provide solutions based on their findings and can train employees.

As you will experience by working with me, I don't just look at how your business is operated currently in order to supply marketing insights and strategy, I find various ways that operations can be improved that will result in more effective marketing and in-turn better profits for your business.

What is the difference between a Business Plan and a Marketing Plan.

A business plan covers the entire business, including overall strategy, financial plans, target markets, sales, products and services, operations, and how they all relate to each other. A marketing plan, in contrast, focuses on the marketing: marketing strategy, target markets, marketing mix, messaging, programs, etc. Cash flow is vital for a business plan, but not usually included in a marketing plan.

The product you will receive from our time together actually covers all of the above areas. Therefore, providing you with a valuable resource for you business that can be used in many ways. The only caveat to this is the section regarding financial plans. Our marketing plan product only covers financial budgeting pertaining directly to marketing expenses. You will need further development into your financial plan if you wish to use this plan as a presentation to potential investors or partnerships.

To get started with developing your very own Content Marketing Strategy please schedule your free consultation visit today.