Content Marketing Strategic Planning

The Marketing Plan and Content Strategy that we develop for our clients come from a foundation of over 15 years of content marketing strategy experience. We understand that content is king in today's competitive marketing world. More than ever, small business owners need to begin using content marketing as an essential marketing tool to increase brand awareness and drive sales. Because of this need, there's a huge demand for professionals who can strategically develop content. Enter the content strategist — the one who plans, oversees, and manages the entire content marketing strategy for a business.

What is a Content Marketing Strategist?

A typical content strategist's job description constitutes planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs. The content strategist with Channer Consultanting can help with all of the above needs.

The strategist's main job is to develop a content strategy that conforms to and sets out to achieve business goals. We understand that carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. And to do that, we need to combine creative content ideas with business objectives.

The main focus of the content strategist job description is content planning, which includes content creation, curation, planning, and research. As a strategist, we develop creative ideas on engaging the audience online and producing engaging content types. Ultimately, we also ensure web content aligns with the brand and adds value to existing and prospective clients. An effective content strategy aims to drive inbound traffic into the brand website and encourage the reader to take profitable business actions.

When to Hire a Content Marketing Strategist

When you find yourself constantly struggling to figure out what to post on your social media accounts or don't feel motivated to start a blog for your business, it is time to consider a content marketing strategist that can help bring some well needed and deserved structure and creativity to your businesses marketing strategy. Another hint that it is time to invest in a Content Marketing Strategist would be that you aren't seeing an impact in how your content is helping or converting followers into customers.

FAQ's About our Content Marketing Strategy Services

How much does your Content Marketing Strategy Services cost me?

Our Content Marketing Strategy package that includes a audit of your current channels, marketing plan development, creative & media briefs and a detailed content strategy that includes 3 months of content. You also receive an average of 1 hour per week of consultancy after we develop your content strategy. Depending on your needs, the Content Marketing Strategy packages ranges from $2,500.00 - $13,400.00.

How do I know if content marketing makes sense for my business?

This is the single most important question for you to figure out for your business. Here are some indicators that would suggest content marketing makes more sense for you:

* The problems you solve with your products/services are complex.

* There’s interest in learning about the topics that you can create content around.

* The product or service you offer is not a commodity

* You like the idea of creating content to share your company’s knowledge and insight.

* You’re patient. Nothing in the realm of content marketing happens quickly. 

What sort of content should I share with my audience?

You should write about the things that your customers & potential customers want to know about. What questions do you find yourself answering frequently for clients and customers? What do you offer your clients or customers that they may not even know. 

What does a content marketing strategy consist of?

The main elements of a content marketing plan should consist of these topics:

* The goals for your company & how content will help reach your goals. 

* The channels you plan to engage your audience in 

* A look into your competitors

* Problem(s) solved by your solution

* Solution that solves the problem(s)

* Description of your target customer

* Baseline content needed

How Can Content Marketing Benefit My Business?

The great thing about content marketing is that it serves multiple purposes. Depending on your business goals and the type of content you create, it could boost your company in several ways. First, content marketing can increase awareness of your brand, especially if the material you produce has an educational angle. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand’s base, you can also generate website traffic and drive sales.

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